{"product_id":"rocky-road-advent-calendar","title":"Rocky Road Advent Calendar","description":"\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAICxAA\" data-complete=\"true\" data-processed=\"true\"\u003eHere are compliant, highly effective strategies to communicate that $40 luxury delta to consumers:\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-ved=\"2ahUKEwjNnO6DnaeXAxWkbfUHHSJuIB0Q-7AUegYIAAgOEAA\" data-hveid=\"CAAIDhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDhAB\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eCompliant Phrasing:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\"Beautifully presented in our signature, keepsake box with hand-wrapped gift detailing and a custom greeting card ($40 value inclusion).\"\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDhAE\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eWhy it works legally:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Under Australian Consumer Law (ACL), you are allowed to state what an inclusion \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003ecosts you\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e or what its estimated value layer is, provided you explicitly phrase it as an \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003einclusion description\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e rather than a discount baseline (e.g., avoiding \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\"Save $40 on wrapping\"\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e).\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd|||[]--\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=ZwxqE_26\/fLk2Md\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e2. Highlight \"Exclusivity\" Over \"Savings\"\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIEBAA\" data-complete=\"true\" data-processed=\"true\"\u003eLuxury branding relies on exclusivity, not discounts. The fact that customers cannot buy the box, the card, or the specific combination individually is a marketing strength, not a legal hindrance.\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-ved=\"2ahUKEwjNnO6DnaeXAxWkbfUHHSJuIB0Q-7AUegYIAAgREAA\" data-hveid=\"CAAIERAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIERAB\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eCompliant Phrasing:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\"An exclusive curation. Features bespoke luxury packaging and premium presentation assets not available for individual purchase.\"\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIERAE\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eWhy it works legally:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e This builds the premium justification entirely on the scarcity of the product experience, which requires zero mathematical validation or RRP comparisons for the ACCC to scrutinise.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd|||[]--\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=ZwxqE_3m\/fLk2Md\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e4. Structuring the Free Shipping Compliance\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIFhAA\" data-complete=\"true\" data-processed=\"true\"\u003eSince you waive shipping for orders over $75, if this luxury hamper is priced above $75, you must be careful with how you describe the shipping component within the bundle:\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-ved=\"2ahUKEwjNnO6DnaeXAxWkbfUHHSJuIB0Q-7AUegYIAAgXEAA\" data-hveid=\"CAAIFxAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIFxAB\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eThe Rule:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e If the hamper is over $75, you can absolutely advertise it as \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\"Includes Free Premium Shipping.\"\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIFxAC\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eThe Pitfall:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Do not say \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\"Includes $15 worth of shipping for free\"\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e if standard shipping is normally less, or if it implies a cash discount that alters a \"value\" math equation. Keep it simple: \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\"Eligible for Free Shipping.\"\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd|||[]--\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-ved=\"2ahUKEwjNnO6DnaeXAxWkbfUHHSJuIB0Q-7AUegYIAAgaEAA\" data-hveid=\"CAAIGhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIGhAC\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=gmZV9d_26\/fLk2Md\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e2. Marketing the \"Free Shipping\" Asset Compliantly\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDxAA\" data-complete=\"true\" data-processed=\"true\"\u003eSince shipping costs you a significant minimum of $20, you want the customer to perceive this as a massive value-add without breaking the \"false savings\" rules.\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-ved=\"2ahUKEwivpNmjoKeXAxXpUPUHHTV3JtQQ-7AUegYIAAgQEAA\" data-hveid=\"CAAIEBAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIEBAB\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eCompliant Phrasing:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\"Complimentary Premium Tracked Delivery included (Minimum $20 value).\"\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIEBAC\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eWhy it works legally:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e You are stating a fact about the \u003cem class=\"zhvwWe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003evalue of the service\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e they are receiving for free, rather than using it to manipulate a fake \"Was\/Now\" product discount baseline.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd|||[]--\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"otQkpb\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=gmZV9d_2s\/fLk2Md\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003c!--TgQPHd|||[]--\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIGxAA\" data-processed=\"true\" data-complete=\"true\"\u003eBy framing the $40 cost as your \u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\"Signature Gifting \u0026amp; Presentation Service,\"\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e you completely satisfy the total single price rule while giving the consumer a tangible reason to pay your premium price point.\u003c\/div\u003e","brand":"Pebbly Path","offers":[{"title":"Default Title","offer_id":50636506169541,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/pebblypath.com.au\/products\/rocky-road-advent-calendar","provider":"Pebbly Path","version":"1.0","type":"link"}